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Website Promotional Tools
Creating a website will not automatically draw customers to your site. The final piece of the puzzle, website promotion, is one of the most important and many times neglected areas of website development.
The first part of website promotion is selecting an effective domain name. Good memorable domain names are becoming more rare but they are still available.
We are experts in setting up domain names. If you already have a domain name, we can help you transfer it to your new website. If you don't have a domain name, we can help you set one up.
When your website is complete, promotion of the site becomes critical to the success of your Internet venture. Most websites are never found, but with EZ-Net Tools, website promotion is a simple process.
The most common ways people find information are through links from other websites and by the use of search engines. EZ-Net Tools provides several powerful programs, which help manage each of these tasks.
EZ-Submit helps you submit web pages to the top search engines. EZ-Link Trader automates the process of requesting a link from other websites. EZ-Mail List collects critical information for your "Opt-in" e-mail database. EZ-Counter will automatically place a hit counter on every web page. And EZ-Affiliate provides the tools to manage your own Affiliate Program.
Search Engine Submission
It is critical to weave your website throughout the Internet. You can do this by submitting your website to the search engines like Google and Alta Vista. Directories like Yahoo are also popular places to list your website.
To get the greatest results with search engines, you need to make sure your web pages are prepared to be indexed by the search engines. EZ-PageBuilder has a built-in META Tag creator.
A META Tag provides the code that many search engines use to rank their pages. Achieving a high rank is important because most people only view the first couple of pages in a search. Establishing proper META Tags is a critical element in search engine work.
Once the META Tags have been created, submission to the most popular search engines are critical. Search engines do not mysteriously find websites, you have to submit them.
With the EZ-Submit program, you can choose which of the top search engines you want to submit to and the program will direct you to the submission screen of each individual search engine.
Today, search engines share data with each other. When you focus specifically on the top search engines, your information will spread to the others. EZ-Submit helps manage the submission activity.
Another way to increase traffic to your website is by trading links with other websites. In a link trade, you link from your website to another website and they return the favor. This will not only provide more avenues to your website but will also help increase your rankings in some popular search engines. EZ-NetTools® includes EZ-Link Trader which simplifies and manages the task of trading links with other websites.
Since you work so hard to get visitors to your website, it is smart marketing to capture their name, e-mail address, and interests when ever possible. With EZ-Mail List, you can build and "Opt-in" e-mail database to collect this critical information.
Website visitors can be solicited to enter their name and e-mail address to receive promotional information. Those who are interested can enter their own name into the database with EZ-Mail List. Because they enter their own information, you have permission to e-mail information to them without it being considered SPAM (unwanted junk e-mail). This is a powerful method to drive business through your website.
An important part of website promotion is tracking the effectiveness of your promotional efforts. With EZ-Net Tools, a "hit" counter is automatically placed on each page of your website.
Monitoring your web traffic couldn't be easier. Hit counters track visits to web pages. EZ-Counter automatically places a hit counter on every page created with EZ-Net Tools. You will not only know how many people are visiting your website but also which pages are the most popular.
Some businesses may want to provide websites for their dealers or satellite offices. The websites, called affiliate websites, may have a local feel to them but will link to one central website to transact the business.
With EZ-Affiliate™, this can be accomplished with a minimal amount of set-up. Affiliate websites that link to the central website will pass information which can give sales credit to the appropriate affiliate. All the while, the affiliate can maintain it's individual identity. This is an advanced marketing technique but is very powerful!
OUR Website Promotion Advantages
Integration – EZ-NetTools® combines website promotion technologies with website creation, e-commerce and hosting. They work together as one seamless solution.
Unique & Multiple Domain Names - Domain names you currently own or may purchase in the future are easily directed to the EZ-NetTools® servers. You may use more than one domain name for your website.
Search Engine Preparation Tools - EZ-NetTools® makes it easy to prepare webpages for the search engines. The META Tag creator is a key program for proper search engine preparation.
Advanced Internet Marketing Programs - There are several advanced marketing tools that help increase traffic to your website. EZ-MailList, EZ-LinkTrader and EZ-Affiliate are all instrumental in successful online marketing.
Direct Submission - EZ-Submit not only helps with submission to the top search engines but also manages the submission dates so you submit your pages appropriately to the respective search engines.
Effective website promotion will bring qualified customers to your site. EZ-Net Tools™ and effective website promotion, will get your site top search engine rankings on the most popular search engines. With top search engine rankings your business should succeed on the Internet. Effective website promotion with personal service, not automatic submissions, will guarantee top search engine rankings.